Philips Sonicare

Ask: Create an emotionally engaging, kid-powered campaign that drives parents to switch to Philips Sonicare for Kids by showing how habit-building becomes easier and more fun with Sparkly. Insight:Children build long-lasting habits through play. Idea: Partner with Build-A-Bear Workshop to bring Sparkly to life as a customizable plush, allowing kids to play with their brushing buddy beyond the bathroom.